At PFP, we specialize in crafting refined and purposeful creative branding for businesses aiming to stand out and connect with their ideal clients. How many times have you heard someone say they chose your services because of your one logo at the top of your website? Or how many times have you tried to DIY your logo, just for it to not get your desired clients like you had intended it would?

Effective branding evokes emotions that attract potential clients, compelling them to choose your services over competitors. A cohesive brand identity not only establishes trust but also positions you as the expert your ideal clients are seeking. Branding can make or break a business—quite literally. Through typography, color theory, strategy, mission statement, etc., is how you can create connection, show you’re the expert to hire, and will book your ideal client. 

Brand identity sells, and that’s where I come in.

let's create a business brand that

Brand Strategy Consultation

Moodboard creation

logo design

typography & color selection

branding guidelines

social media branded graphics

Moodboard creation

logo design

typography & color selection

branding guidelines

social media branded graphics

Brand Strategy Consultation

In-depth discussion to understand your business goals, ideal imagery, and target audience.

logo design

typography & color selection

branding guidelines

social media branded graphics

Brand Strategy Consultation

Moodboard creation

Curated visual representations to align with your brand vision.

typography & color selection

branding guidelines

social media branded graphics

logo design

Brand Strategy Consultation

Moodboard creation

Development of main, secondary, and submark logo variations that encapsulate your brand's essence.

branding guidelines

social media branded graphics

typography & color selection

logo design

Brand Strategy Consultation

Moodboard creation

Strategic choices to ensure brand consistency across all platforms.

branding guidelines

social media branded graphics

typography & color selection

logo design

Brand Strategy Consultation

Moodboard creation

Customized visuals to enhance your online social presence.

branding guidelines

social media branded graphics

typography & color selection

logo design

Brand Strategy Consultation

Moodboard creation

Comprehensive document outlining the usage of brand elements to maintain cohesiveness.

experience

our services include:

connects imagery with feeling

the business branding

WHAT'S INCLUDED...

updates to website copy, photos, user experience, submarks, social templates, or other design assets

*exclusive for previous pfp branding clients*

updates past original assignment available for additional hourly charge

the brand refresh

What's included...

brand strategy consult
aesthetic moodboard
main, secondary, + submark logos
typography + color palette selections
social media branded graphics
+ branding guidelines pdf

WHAT'S INCLUDED...

2-3 pages of template design + layout to encourage engagement
 desktop + mobile readiness

this is completed in 3-days: 1 day for strategy consult + 2 days of design

the brand identity

inquire for investment details

starting at $2,000

starting at $2,500

choose your experience

WHAT'S INCLUDED...

everything from the brand identity package plus:
5-7 pages of custom design + layout to encourage engagement
desktop + mobile readiness
 basic SEO assistance

apply here

the full brand

starting at $7,000

vip intensive

Process

tell me about the

1

After filling out my branding inquiry form, I will send you a proposal + send you my appointment scheduler. In my proposal, I provide all of my package options + you can choose one you feel is the best fit. Not sure which one to choose? We can discuss this during our initial consultation.

get in touch

2

Once you choose the best package for your business, a contract and retainer fee will be sent to your client portal. I require a $1000 non-refundable retainer fee at signing to be officially booked on my schedule.

contract + retainer

3

Once all of the boring stuff is squared away, I will send you an in-depth questionnaire all about your business, current brand, + what you want your future brand to look like. After that is completed, we will schedule a strategy call to go over your answers and any questions you have. This is a pretty fun part of the process because it really makes us brainstorm!

brand strategy

4

The branding process can take 6-12 weeks depending on which package you choose. For the VIP Intensive, that will take three days--one day for the strategy consult and two days for the design.

This is where your new brand becomes a reality for your business and we will go over how to maximize the benefits of it.

a new brand identity

- maggie g.
gaia women's physical therapy

Kelly devoted time to understanding my personality and brand which translated seamlessly into designing a website which encompasses what I do and who I offer services to. Kelly's ability to take my vision combined with her design knowledge created a beautiful website which I hadn't dreamed was possible.

- Maddie G.
dmv weddings & events

Loved working with Kelly! She got me the branding I was looking for when I didn’t even really know what I was looking for! She was also patient with me when I was having a hard time making decisions. It was an enjoyable process with a great result!  

- Heather B.
Nature's Art Floral Design

Kelly really helped me elevate my whole brand. I went to Kelly desperate for help after I thought I could tackle creating a website for my small business on my own. I very quickly realized I was in way over my head. After a couple of calls with Kelly, she was able to put a plan in place to not only create the website of my dreams but to upscale my business and help truly represent my brand for what it is. She walked me through branding fonts and colors and she redesigned my logo with multiple options that still represented the brand overall. She guided me through what I should outline on my website and how it should flow for a better user experience. I couldn't be happier with the whole experience and especially the outcome. Kelly will be my go-to for all my future needs. Best decision I made for my small business.

- allie d.
of joy signature events

They are fun, friendly, professional, creative and flexible to work with. They work closely with their clients on their customized visions, to meet and exceed their expectations!