At PFP, we specialize in crafting refined and purposeful creative branding for businesses aiming to stand out and connect with their ideal clients. How many times have you heard someone say they chose your services because of your one logo at the top of your website? Or how many times have you tried to DIY your logo, just for it to not get your desired clients like you had intended it would?
Effective branding evokes emotions that attract potential clients, compelling them to choose your services over competitors. A cohesive brand identity not only establishes trust but also positions you as the expert your ideal clients are seeking. Branding can make or break a business—quite literally. Through typography, color theory, strategy, mission statement, etc., is how you can create connection, show you’re the expert to hire, and will book your ideal client.
Brand identity sells, and that’s where I come in.
WHAT'S INCLUDED...
updates to website copy, photos, user experience, submarks, social templates, or other design assets
*exclusive for previous pfp branding clients*
updates past original assignment available for additional hourly charge
What's included...
brand strategy consult
aesthetic moodboard
main, secondary, + submark logos
typography + color palette selections
social media branded graphics
+ branding guidelines pdf
WHAT'S INCLUDED...
2-3 pages of template design + layout to encourage engagement
desktop + mobile readiness
this is completed in 3-days: 1 day for strategy consult + 2 days of design
WHAT'S INCLUDED...
everything from the brand identity package plus:
5-7 pages of custom design + layout to encourage engagement
desktop + mobile readiness
basic SEO assistance
After filling out my branding inquiry form, I will send you a proposal + send you my appointment scheduler. In my proposal, I provide all of my package options + you can choose one you feel is the best fit. Not sure which one to choose? We can discuss this during our initial consultation.
Once you choose the best package for your business, a contract and retainer fee will be sent to your client portal. I require a $1000 non-refundable retainer fee at signing to be officially booked on my schedule.
Once all of the boring stuff is squared away, I will send you an in-depth questionnaire all about your business, current brand, + what you want your future brand to look like. After that is completed, we will schedule a strategy call to go over your answers and any questions you have. This is a pretty fun part of the process because it really makes us brainstorm!
The branding process can take 6-12 weeks depending on which package you choose. For the VIP Intensive, that will take three days--one day for the strategy consult and two days for the design.
This is where your new brand becomes a reality for your business and we will go over how to maximize the benefits of it.
Kelly devoted time to understanding my personality and brand which translated seamlessly into designing a website which encompasses what I do and who I offer services to. Kelly's ability to take my vision combined with her design knowledge created a beautiful website which I hadn't dreamed was possible.
Kelly really helped me elevate my whole brand. I went to Kelly desperate for help after I thought I could tackle creating a website for my small business on my own. I very quickly realized I was in way over my head. After a couple of calls with Kelly, she was able to put a plan in place to not only create the website of my dreams but to upscale my business and help truly represent my brand for what it is. She walked me through branding fonts and colors and she redesigned my logo with multiple options that still represented the brand overall. She guided me through what I should outline on my website and how it should flow for a better user experience. I couldn't be happier with the whole experience and especially the outcome. Kelly will be my go-to for all my future needs. Best decision I made for my small business.